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Alice Pruce

Alice is a fashion communicator with a strong awareness of fashion trends, buying and marketing. Currently, herwork analyses potential future trends; fashion, cultural and technological and their impact on the fashion industry. Byinvestigating these future trends Alice is conscious that this will massively aid a brand decision making process; such as potential changes within a business model structure, alterations in how they will connect with a consumer or integrations with upcoming technological advancements. Moving forwards Alice would like to pursue a career in fashion buying as this will allows her to continue to think strategically and explore upcoming, future trends.

@alicepruce www.alicepruce.co.uk

Alex Hill