My work hones in on the luxury fashion sector. I enjoy creating campaigns and editorials for brands; their brand strategy being the main focus. This particular advertorial I created with the help of Photographer, Roberto Mavrogalos, has been created with Saint Laurent for Vogue in mind. I analysed their previous imagery and target market to create my own imagery that would suit the brand. For my Final Major Project I focused on matchesfashion.com to create a detailed ‘brand audit’ and ‘brand bible’ as well as a series of editorials that would sustain their brand personality while also developing their current strategic approach.